The Weight Loss Target Date calculator gives you an idea of how long it will take to reach your weight loss goal. Don't think that we just sit around eating carrots and celery all day and that is how we lost all of our weight. We eat food we crave and love too. I am a sucker for a coke and a snickers bar. I don't want to know how many calories are in there or how many carbohydrates. But I have one of my power pick me up doses about twice a week at least. Some afternoons I feel like I just need a little something to get me through the day and I run down to the convenience store and pick up my little snack.
The focus of the consumer is moving away from calorie counting and shifting to a sustainable, healthier lifestyle. But the root opportunity - that people are overweight - remains an incontrovertible fact, and it stands in the way of that healthy lifestyle. In other words, despite a shift away from the typical diets of deprivation, a healthy weight is still an essential part of healthy living - and Americans have a long way to go.
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